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Benjamin Moore has named Webster Green, an archival paint color with mature olive undertones, its Color of the Year for 2027. The company also released a seven-color coordinating palette; pricing, availability and broader sales plans were not provided in the source report.
Benjamin Moore has named Webster Green, a shade from its Historic Collection, as its Color of the Year for 2027. The paint company also introduced a coordinating palette of seven colors, framing the choice as a return to a traditional, grounded green at a time when, according to the company’s color team, design trends are moving quickly.
The selection followed months of review, according to Veranda, which reported that Benjamin Moore’s team examined 140 years of company color archives and visited markets and trade shows around the world. The team had broadly settled on green as the color family, but compared shades ranging from lighter to darker before choosing Webster Green.
Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, described the shade as composed and stately. The report characterizes its undertones as mature olive, while the company presents it as a green intended to feel enduring without losing expressive energy. These are design descriptions from the company and the report, rather than claims of a measurable effect on homes or sales.
Benjamin Moore’s accompanying palette comprises White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64. The colors were chosen to complement Webster Green and share an earthy character, according to the report.
A Heritage Green for 2027 Interiors
The announcement gives homeowners and design professionals a named color direction, along with seven coordinating options for building a broader scheme. Webster Green’s historical association and olive undertones place it in a different register from lighter, softer greens often used for a restrained look: Benjamin Moore’s selection presents green as a confident, room-defining choice.
Magno suggested using the color on millwork in a study for a traditional setting, or in an entry to create a welcoming first impression. Those are suggested applications, not requirements or guarantees about how the paint will look in every space. Actual appearance can vary with lighting, finish and surrounding colors, so readers considering a purchase may want to test a sample in their own rooms.
The palette also offers a practical starting point for pairing the green with lighter, bluer, warmer or darker shades. The announcement matters most as a design and product-selection guide; the source does not provide evidence that the choice will change broader decorating trends.
Benjamin Moore Webster Green paint sample
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From Company Archives to Color Choice
Benjamin Moore’s color announcement draws on a long-running interest in green, a color family the Veranda report says has appeared repeatedly in design forecasts. It points to historic emeralds associated with the Art Deco movement and more recent popularity for sage tones. That background helps explain the company’s decision to look to green again, while the final selection came from its own archival collection.
Magno said the team reviewed numerous greens before settling on Webster Green. She said the shade stood out for its composure and its ability to “hold its own.” Her comments describe the selection process and the team’s judgment; the report does not identify a single external trend study or sales measure as the basis for the choice.
The company’s stated aim for the accompanying palette is to connect traditional color references with present-day interiors. Magno described the colors as grounded and rooted, offering a composed backdrop while people contend with a fast-moving pace of life. That is the company’s interpretation of the palette’s appeal, not a verified finding about consumer preferences.
“It felt stately. It felt composed. It felt like it could really hold its own.”
— Andrea Magno, Benjamin Moore’s vice president of brand, color and integrated marketing, as quoted by Veranda
Details Beyond the Color Announcement
The source report does not state when the announcement was made, when Webster Green or the coordinating colors will be available, or whether their pricing differs from other Benjamin Moore paints. It also does not provide product codes or finish options for Webster Green itself.
The company’s reasons for selecting the shade are described through its color team and archival review, but the report does not give consumer-survey results, sales forecasts or other independent measures of likely popularity. It is also not clear whether Benjamin Moore plans additional events or promotions tied to the 2027 designation.
Availability and Color Testing
Readers interested in using the color can watch Benjamin Moore’s product information and retailer listings for availability, finish and pricing details, which are not included in the report. The seven named companion shades provide an initial palette, but the source does not say whether the company will issue further guidance or room-by-room combinations.
Before committing to a full room or a large surface, homeowners can test Webster Green alongside the coordinating colors under the lighting conditions in their space. Benjamin Moore’s 2027 designation identifies the company’s selected shade; how it works in a particular home will depend on the room and the materials around it.
Key Questions
What is Benjamin Moore’s Color of the Year for 2027?
Webster Green, a shade from Benjamin Moore’s Historic Collection, is the company’s Color of the Year for 2027.
What colors are in the coordinating palette?
The seven shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
How does Benjamin Moore suggest using Webster Green?
Andrea Magno suggested using it on millwork in a study or in an entry. These are examples from the company’s color leader, not fixed recommendations for every home.
When will Webster Green be available, and how much will it cost?
The source report does not provide an availability date or price. Readers will need to check Benjamin Moore or its retailers for current product details.
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