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Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year. The company also released seven accompanying shades, creating an eight-color palette spanning pale neutrals, blues, pink, brown and deeper earth tones.
Benjamin Moore has named Webster Green HC-130 its 2027 Color of the Year, selecting a green shade as the centerpiece of a new eight-color palette for residential and commercial design. The paint company paired the announcement with seven additional colors chosen to work alongside Webster Green or stand on their own.
The selection places Webster Green HC-130 at the center of Benjamin Moore’s Color Trends 2027 palette. The company describes the hue as balancing stability with optimistic energy, with a character it says feels both grounded and forward-looking. The announcement was reported by Hardware Retailing on October 14, 2026.
The accompanying shades are White Down OC-131, a soft off-white; Nelson Blue CW-635, a pale blue; Shakespeare Tan 228, a golden neutral; and Antique Copper 1169, a warm brown. The remaining colors are Wild Aster 1240, a pink with pale-gray notes; Durango 2137-30, a deep neutral with olive tones; and Townsend Harbor Brown HC-64, a burgundy-toned shade.
Benjamin Moore says the eight colors were curated from its library and can be used together or individually. The palette ranges from light, restrained hues to darker earth tones, giving homeowners and design professionals several options for combining colors or selecting a single shade. The company did not provide sales figures or other measures of anticipated consumer response in the supplied announcement.
A Green Centerpiece for 2027 Design
The announcement gives consumers, retailers and design professionals a named palette to reference as they plan projects for the coming year. A Color of the Year selection can inform conversations about paint choices and room schemes, while a set of coordinating shades offers more than one route for applying the trend. Benjamin Moore says the colors are intended to feel relevant to current design while retaining a connection to enduring styles.
The selection also signals the company’s stated emphasis on green in its view of color trends. Vice president of brand, color and integrated marketing Andrea Magno said the company’s review of past, present and future trends found green variations had “remarkable staying power.” That is the company’s design assessment, not an independently measured forecast of how widely Webster Green will be used.
For readers considering a repaint or a larger renovation, the palette is a source of options rather than a requirement to follow a trend. The seven companion colors include both lighter choices and deeper tones, so the release can inform different design approaches. The announcement does not specify product availability, pricing, or whether any shade is newly introduced to Benjamin Moore’s library.
Benjamin Moore Webster Green HC-130 paint
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How Benjamin Moore Chooses Its Colors
According to the announcement, Benjamin Moore’s Color of the Year process draws on decades of design expertise and architectural trend analysis by its Color Marketing Team. The company presents the yearly selection as a reading of broader color directions, rather than as a statement that one color will suit every home or project.
Hardware Retailing reported that the Color Trends 2027 palette builds on prior selections and that earlier palettes have influenced residential and commercial design standards across North America and 74 countries globally. That description is attributed to the report and company material; the announcement does not name specific projects or provide data showing the extent of that influence.
The new selection follows the company’s annual color-promotion format: one headline color supported by additional shades. For 2027, Benjamin Moore’s stated focus is the green color family, while the rest of the palette adds off-white, blue, tan, copper-brown, pink, olive-toned neutral and burgundy-brown options.
“For 2027, our focus centered on the green color family. When we looked across the past, present and future of color trends, variations on green consistently demonstrated remarkable staying power.”
— Andrea Magno, Benjamin Moore vice president of brand, color and integrated marketing
Availability and Use Details Still Pending
The announcement identifies the colors and gives Benjamin Moore’s descriptions, but it does not say whether the 2027 palette is tied to new products, limited editions, or changes to existing paint lines. It also does not provide prices, distribution details, or a date when related promotional materials or products may reach retailers.
There is no independent evidence in the supplied report about expected demand, how designers or consumers will respond, or whether Webster Green will become widely used. Benjamin Moore’s comments about staying power and the palette’s influence are company statements. The announcement also does not explain how the team weighed particular architectural or market signals in choosing this year’s color.
Retail and Project Details to Follow
Benjamin Moore’s announcement establishes the Color Trends 2027 palette, but further information may clarify how the company plans to present the shades to customers and retailers. Readers looking to use the colors can check Benjamin Moore’s official channels or consult paint retailers for current availability, sample options and product details.
Any claims about the palette’s commercial performance or influence on design will require later evidence, such as sales data or reporting on its use in projects. For now, the confirmed development is the selection itself: Webster Green HC-130 is the 2027 Color of the Year, accompanied by seven curated shades.
Key Questions
What is Benjamin Moore’s 2027 Color of the Year?
Benjamin Moore named Webster Green HC-130 its 2027 Color of the Year.
Which colors are included in the 2027 palette?
The seven companion shades are White Down OC-131, Nelson Blue CW-635, Shakespeare Tan 228, Antique Copper 1169, Wild Aster 1240, Durango 2137-30 and Townsend Harbor Brown HC-64.
How does Benjamin Moore say the palette can be used?
The company says the shades can be combined with one another or used as standalone colors. The release does not prescribe a particular room, project type or color combination.
When did Benjamin Moore announce the selection?
Hardware Retailing reported the announcement on October 14, 2026.
Are prices or availability details confirmed?
The supplied announcement does not include pricing, distribution information or a date for any related product or promotional materials. Customers can check with Benjamin Moore or local retailers for current details.
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