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Ace Retail Group announced plans for a Westlake Ace Hardware in Fenton, Missouri, its seventh store in the greater St. Louis area. The company expects remodeling to begin in early 2027 and a soft opening in summer 2027; the schedule is anticipated, not confirmed as a completed opening date.
Ace Retail Group announced plans on October 29 to open a Westlake Ace Hardware in Fenton, Missouri, adding a seventh company-operated Westlake location in the greater St. Louis area. Remodeling of a former Goodwill building is scheduled to begin in early 2027, with a soft opening anticipated for summer 2027.
The planned store will occupy a freestanding building of about 12,500 square feet, including approximately 11,000 square feet of retail space. The site also has a large parking lot and access to a main road, according to the report by Hardware Retailing. The announcement does not identify the specific street address or provide a detailed construction schedule.
Ace Retail Group currently owns and operates six Westlake Ace Hardware stores in the St. Louis area. The report lists locations in Ballwin, Brentwood, Maryland Heights, Crestwood, St. Peters and Washington. Fenton is a suburban community with about 28,000 area residents, according to the source report.
The company expects the building renovation to start in early 2027. It describes the summer 2027 opening as anticipated, rather than a firm date. No details were provided on staffing, store hours, product selection, hiring plans or the total cost of converting the building.
A Seventh Store for St. Louis
The Fenton project would extend Ace Retail Group’s existing Westlake network into another part of the greater St. Louis area. For residents, a nearby hardware store could provide access to home-repair supplies, seasonal goods and in-person assistance, though the company has not released a store-specific product list or service details.
The project also represents a planned reuse of a former Goodwill location as retail space. The building’s size, parking and access to a main road are details that may support its conversion into a neighborhood hardware store, but the announcement does not describe the renovation scope or any changes to the surrounding site.
Ace Retail Group president Bob Massengill said the store is intended to serve more homeowners in the area. That is the company’s stated purpose; the announcement does not include estimates for jobs, investment, customer demand or the store’s expected economic impact.
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Westlake’s St. Louis Footprint
Westlake Ace Hardware is part of the Ace Retail Group, which owns and operates the six St. Louis-area stores named in the announcement. The planned Fenton location would bring that reported local total to seven stores if it opens as expected. The source does not say whether Ace Retail Group has other Missouri locations outside the St. Louis area, so the announcement should not be read as a complete count of the company’s statewide operations.
The report, published by Hardware Retailing on October 29, 2026, describes the Fenton project as a new store rather than a relocation or replacement of one of the six existing area locations. It says the chosen building previously housed Goodwill and will be remodeled before the hardware store opens. No further project history or explanation of the property’s availability was included.
““We’re excited to bring the Ace Helpful Promise to Fenton,””
— Bob Massengill, president of Ace Retail Group
Site Details and Timing Still Open
The announcement gives an anticipated summer 2027 soft opening, not a confirmed opening day. Construction timing can change, and the report does not specify when remodeling will finish, whether the opening will be staged, or whether the schedule depends on permits or other approvals.
The report also omits the property’s street address, renovation budget, hiring timeline and number of planned employees. It does not say what services the store will offer beyond the company’s general description of helpful advice and products for homeowners. No information was provided about any local approvals or public responses to the project.
Remodeling Expected in Early 2027
The next stated milestone is the start of remodeling, which Ace Retail Group expects in early 2027. The company anticipates a soft opening in summer 2027, but has not announced a specific date or provided later milestones for construction, hiring or a full public opening.
Further updates from the company could clarify the store’s address, renovation progress, staffing and opening arrangements. Until those details are released, the Fenton location remains a planned store, and its expected schedule should be treated as subject to change.
Key Questions
Where will the new Westlake Ace Hardware be located?
It is planned for Fenton, Missouri, in a freestanding building that formerly housed Goodwill. The report does not give a street address.
When is the Fenton store expected to open?
Ace Retail Group anticipates a soft opening in summer 2027. That is an expected timeframe, not a confirmed opening date.
How large will the store be?
The former Goodwill building is about 12,500 square feet, with approximately 11,000 square feet designated as retail space.
How many Westlake Ace Hardware stores does the company operate in the St. Louis area?
Ace Retail Group currently operates six locations in the area, according to the report. The Fenton store would be a seventh if it opens as planned.
When will work on the building begin?
Remodeling is scheduled to begin in early 2027. The company has not provided a detailed construction timeline.
Source: hardwareretailing.com
