Looking for the best OLED TV deals this Black Friday? The 2026 sales bring significant discounts on premium models like the LG C5 OLED evo 4K UHD, which stands out for its picture quality and smart features. The Samsung S90H Series offers a compelling alternative with brighter highlights and a slightly more affordable price, but it may lack some of the deeper blacks and contrast of LG’s OLEDs. Buyers face tradeoffs between size, picture quality, smart platform, and price, especially during Black Friday sales when discounts can vary widely. Continue reading for a detailed breakdown of the top options and what makes each one unique.
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Key Takeaways
- The LG C5 OLED evo offers the best overall picture quality and smart features, making it ideal for cinephiles.
- Samsung‘s S90H Series provides a brighter display suitable for well-lit rooms but may compromise slightly on deep blacks compared to LG.
- Size matters: larger models like 77 inches are significantly more expensive, but Black Friday discounts can make them more accessible.
- Prices fluctuate based on brand and features; higher-end models include advanced processors and gaming enhancements.
- Buyer priorities—whether budget, picture quality, or smart features—determine the best choice for each shopper.
| oled tv deals black friday | Resolution | Screen Size | HDR | Gaming Features |
|---|---|---|---|---|
| LG 77" C5 OLED evo 4K UHD Smar | 4K UHD | 77 inches | — | — |
| Samsung 77-Inch Class S90H Ser | 4K | 77 inches | HDR+ | 165Hz, G-SYNC, FreeSync Premium Pro |
| LG 42-Inch Class OLED evo AI 4 | 4K | 42 inches | Dolby Vision, HDR10 | 144Hz, G-Sync, FreeSync |
| LG 48-Inch Class OLED evo AI 4 | 4K | 48 inches | Dolby Vision, HDR10 | 165Hz, VRR, G-Sync, FreeSync |
| LG 65-Inch Class OLED AI 4K B6 | 4K | 65 inches | Dolby Vision, HDR10 | — |
| Samsung 77-Inch Class OLED S84 | 4K | 77 inches | OLED HDR | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | HDR10, Dolby Vision | 165Hz, G-Sync, FreeSync Premium |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | Dolby Vision, HDR10 | G-Sync, FreeSync, VRR up to 144Hz |
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | HDR+ | — |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | HDMI 2.1, 4K/120Hz, VRR |
More Details on Our Top Picks
LG 77″ C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle with Protection, HDMI Cables, Wall Mount & Guidebook
This LG C5 OLED stands out for its exceptional 77-inch display that delivers stunning 4K visuals with perfect blacks and vibrant colors, making it ideal for immersive movie nights and sports. Compared to the Samsung S90H, the LG offers deeper contrast and a more cinematic picture, though it comes with a higher price and requires sturdy wall mounting due to its size. The AI-powered picture and sound optimization enhance viewing, but the energy consumption at 204 watts is notable. The bundle with protection and accessories makes it a compelling choice for those seeking a complete home theater upgrade.
Pros:- Stunning 4K OLED picture quality with deep blacks and vibrant colors
- Advanced AI for personalized picture and sound tuning
- Multiple HDMI 2.1 ports ideal for gaming and high-end devices
- Includes comprehensive bundle with protection, cables, and wall mount
Cons:- Heavy and large, requiring sturdy wall mounting
- High power consumption at 204 watts
- Premium price point may be prohibitive for some
Best for: Home theater enthusiasts and large living room owners who want the most immersive cinematic experience.
Not ideal for: Small apartments or users with limited wall space, as its weight and size demand a sturdy installation setup.
- Display Technology:OLED
- Resolution:4K UHD
- Refresh Rate:120 Hz
- Contrast Ratio:1200:1
- HDR Format Supported:HDR10, Dolby Vision, Hybrid Log Gamma
- Screen Size:77 inches
Our verdict“This model is best suited for viewers seeking a large, cinema-grade OLED experience and willing to invest in premium features.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
Samsung’s S90H OLED provides a vivid 77-inch 4K picture with HDR+ and glare-free technology, making it ideal for bright rooms and gaming. Its AI processor enhances visuals and sound, while the 165Hz refresh rate combined with G-SYNC and FreeSync makes fast-paced gaming smooth and tear-free. Compared with the LG C5, the Samsung excels in glare reduction and motion smoothness, but performance can depend heavily on connected hardware and content quality. It’s a smart choice for gamers who prioritize high refresh rates and adaptive sync features, although the premium price may be a barrier.
Pros:- Vivid HDR+ OLED display with glare-free technology
- Excellent gaming features including 165Hz refresh rate and adaptive sync
- AI-enhanced visuals and sound for a more immersive experience
- Effective upscaling and motion enhancement for fast content
Cons:- Performance varies with connected hardware and content
- Premium price point may limit accessibility
- Requires compatible gaming gear for full feature set
Best for: Gamers and viewers who need a bright, glare-free display with high refresh rates for fast action.
Not ideal for: Casual viewers or those on a tight budget, as its advanced gaming features and premium price may not justify lighter use or budget constraints.
- Screen Size:77 inches
- Display Technology:OLED
- Resolution:4K
- HDR:HDR+
- Gaming Features:165Hz, G-SYNC, FreeSync Premium Pro
- Model Year:2026
Our verdict“Perfect for dedicated gamers who want a bright OLED with smooth motion and adaptive sync, despite a higher cost.”
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This LG 42-inch OLED C5 provides remarkable picture quality with self-lit pixels, perfect for smaller rooms or as a secondary display. Its AI-powered upscaling and support for Dolby Vision and Atmos make it suitable for both movies and gaming. Compared to the larger LG 77-inch models, it offers a more manageable size but sacrifices the immersive size for more flexibility. The high refresh rate of 144Hz and low response time make it appealing for gamers, although setup can be complex due to its advanced features and internet dependency for streaming and updates.
Pros:- Vivid 4K picture with perfect black levels
- High refresh rate (144Hz) and fast response time for gaming
- Supports Dolby Vision and Atmos for immersive content
- AI upscaling and personalized sound settings
Cons:- Setup can be overwhelming due to advanced features
- Premium price for a smaller TV
- Requires internet connection for full smart functions
Best for: Small living rooms, bedrooms, or gaming setups where space is limited but quality still matters.
Not ideal for: Those wanting a large immersive experience or for users who prefer a traditional TV size, as its 42-inch screen may feel less impactful for viewing movies or sports.
- Screen Size:42 inches
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Gaming Features:144Hz, G-Sync, FreeSync
- Smart Platform:webOS 25
Our verdict“Ideal for space-constrained environments where high-quality gaming and streaming are desired.”
LG 48-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Vision & Atmos
The LG 48-inch OLED evo C6 combines compact size with premium OLED quality, featuring self-lit pixels, Dolby Vision, and Atmos. Its high 165Hz refresh rate and 0.1ms response time make it a standout for gamers, while the AI-powered upscaling ensures excellent picture quality for movies and TV shows. Compared to the 42-inch model, it offers a larger viewing area but shares similar advanced gaming capabilities. The smart platform with extensive content options complements its cinematic and gaming versatility, but its high price and complex setup could be hurdles for some.
Pros:- Exceptional picture quality with infinite contrast
- High refresh rate (165Hz) and low response time for gaming
- Supports Dolby Vision and Atmos
- Smart platform with extensive content and AI enhancements
Cons:- Premium price may be a barrier
- Setup can be complex for non-technical users
- Full features require internet and subscriptions
Best for: Small gaming rooms or versatile entertainment spaces where picture quality and gaming performance are priorities.
Not ideal for: Budget-conscious buyers or those seeking larger screens for home theater use, as the premium cost and size limit its appeal.
- Screen Size:48 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- HDR:Dolby Vision, HDR10
- Gaming Features:165Hz, VRR, G-Sync, FreeSync
- Dimensions with Stand:42.2″ x 26.6″ x 9.1″
Our verdict“Best suited for gamers and small space enthusiasts seeking premium quality in a compact OLED.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG B6 Series 65-inch OLED delivers excellent picture quality with self-lit pixels and supports Dolby Vision and Atmos for immersive viewing. Its 120Hz refresh rate and VRR support enhance gaming, making it suitable for serious gamers and film lovers alike. Compared to the larger LG 77-inch models, the B6 offers a more manageable size for typical living rooms but still packs high-end features. Its smart platform with extensive free content adds value, but the premium price may give pause for budget-conscious buyers. The setup complexity and reliance on internet connectivity are additional considerations.
Pros:- Excellent picture quality with perfect blacks and vibrant colors
- Supports Dolby Vision and Atmos for immersive content
- Gaming-ready with high refresh rate and VRR support
- Smart platform with access to many free channels
Cons:- High price for its size
- Setup and features may be overwhelming for some users
- Requires internet connection for full smart features
Best for: Mid-sized living rooms or gaming setups where premium picture and sound are desired without requiring the largest screen.
Not ideal for: Those seeking a large, immersive cinematic experience or with limited space for a 65-inch TV.
- Display Technology:OLED
- Resolution:4K
- Screen Size:65 inches
- HDR:Dolby Vision, HDR10
- Refresh Rate:120Hz
- Smart Platform:webOS
Our verdict“A solid choice for mid-sized rooms wanting premium OLED quality and gaming features without the larger footprint.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
This model stands out for its expansive 77-inch screen, making it ideal for large living spaces where size truly matters. The AI-enhanced 4K picture produces vivid colors and improved contrast that rival LG’s OLED evo series, but with a more immersive cinematic feel thanks to its wave-inspired design. The 120Hz refresh rate ensures smooth motion, perfect for sports or gaming, yet it comes with a higher price tag and a need for compatible content to fully utilize its AI picture enhancements. Compared to the LG 77-inch OLED evo, the Samsung offers a more elegant design but might lack some of LG’s advanced processing features. This pick makes the most sense for those who prioritize size and immersive sound in a premium package.
Pros:- Vivid 4K picture with AI-enhanced color and contrast
- Huge 77-inch screen for maximum cinematic immersion
- Smooth 120Hz motion ideal for fast-paced content
- Immersive, AI-optimized surround sound
Cons:- High price point due to advanced features and size
- Requires compatible content for full AI picture benefits
- Limited availability of detailed price info
Best for: Homeowners with large open-concept living rooms seeking a premium, large-format OLED experience
Not ideal for: Small apartments or budget-conscious buyers who can’t justify the high cost or space requirements
- Screen Size:77 inches
- Series:S84F
- Model Year:2025
- Resolution:4K
- HDR:OLED HDR
- Refresh Rate:120Hz
- Sound:Multidimensional AI surround
- Design:Wave-inspired, elegant
Our verdict“This TV is best suited for those wanting a large, premium OLED with immersive sound and visuals, and a spacious viewing environment.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
This 65-inch OLED evo model offers stunning picture quality with perfect blacks and vibrant colors, matching the quality of Sony’s A90K but with a more user-friendly webOS platform. Its advanced gaming features, including 165Hz refresh rate and low response time, make it a top choice for gamers who want both cinematic and competitive performance. The OLED evo technology enhances brightness and color vibrancy over previous LG models, but the high-end features come with a premium price, and some setup complexity may deter less tech-savvy users. Compared to the Sony A90K, this LG provides a more flexible smart platform and better gaming integration, though it may slightly fall short in raw contrast depth in some scenes. This TV makes the most sense for viewers who want a sleek design paired with versatile gaming and streaming capabilities.
Pros:- Exceptional picture quality with perfect black levels
- Advanced gaming features including high refresh rate and low response time
- Smart webOS platform with extensive streaming options
- Sleek design with Art Gallery mode for artwork display
Cons:- Premium price may be prohibitive for some buyers
- Requires internet and subscriptions for full smart features
- Some features may need compatible devices or additional setup
Best for: Tech-savvy gamers and home entertainment enthusiasts seeking premium picture quality with smart features
Not ideal for: Casual viewers or those on a tight budget who won’t utilize the high-end gaming features
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen3
- HDR:HDR10, Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:120Hz
- Gaming Features:165Hz, G-Sync, FreeSync Premium
Our verdict“This model is perfect for those wanting a versatile, high-performance OLED for gaming, movies, and smart home integration.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This 65-inch OLED evo model offers superior black levels and vibrant colors, rivaling the Sony A90K but with a slightly more accessible smart platform. Its AI-driven processing enhances picture and sound quality, making it a strong contender for general home use and gaming. The inclusion of Dolby Vision and Dolby Atmos elevates content, especially for streaming and cinematic viewing. The sleek Art Gallery mode also allows this TV to double as artwork, adding aesthetic value. However, its high price and the need for internet access might make it less appealing for casual viewers or those with limited space. Compared to the LG C6, it offers better processing but fewer HDMI 2.1 ports. This TV is best for users seeking top-tier picture quality in a manageable size with smart features.
Pros:- Exceptional OLED picture with perfect blacks
- Vibrant colors and advanced processing
- Dolby Vision and Dolby Atmos support
- Sleek design with Art Gallery mode
Cons:- Premium price can be a barrier
- Requires internet connection and subscriptions
- Limited to 65 inches, less suitable for large rooms
Best for: Homeowners who want excellent picture quality with smart capabilities for movie nights and casual gaming
Not ideal for: Budget-conscious shoppers or those with larger spaces needing bigger screens
- Screen Size:65 inches
- Resolution:4K
- Technology:OLED evo
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Gaming Features:G-Sync, FreeSync, VRR up to 144Hz
Our verdict“This TV is ideal for users seeking high-quality OLED visuals with smart features in a compact, stylish package.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, 144Hz, Alexa Built-in
This 65-inch OLED from Samsung emphasizes motion clarity and smart integration, offering a 144Hz refresh rate that surpasses many competitors like LG’s C5 and Sony’s A90K for fast-paced content. Its AI-powered upscaling and HDR+ contrast produce vibrant images suitable for gaming and sports. The built-in Alexa adds convenience, making it a solid choice for smart home enthusiasts. However, performance for 4K gaming at 144Hz is best on PC with compatible hardware, limiting some console or console-like gaming options. Upscaling results can vary based on source content, and the premium price reflects its high-end features. Compared to the LG C6, the Samsung offers better motion handling but may require more setup for optimal performance. This model is tailored for gamers and tech lovers who prioritize motion and voice control.
Pros:- Excellent AI-enhanced picture with vibrant HDR+ contrast
- Super smooth motion at 144Hz ideal for fast-paced content
- Built-in Alexa for smart home control
- Vivid OLED display with deep blacks
Cons:- Performance limited for 144Hz gaming on consoles without compatible hardware
- Upscaling quality depends on source content
- Premium price might be prohibitive for some
Best for: Gamers and tech enthusiasts wanting a fast, smooth OLED with smart home features
Not ideal for: Casual viewers or those who prefer larger screens or lower price points
- Screen Size:65 inches
- Resolution:4K
- HDR:HDR+
- Processor:NQ4 AI Gen3
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“This TV suits gamers and smart home fans seeking ultra-smooth motion and voice control in a compact OLED package.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
This 48-inch Sony A90K model offers impressive picture quality with deep blacks and natural colors, comparable to LG’s high-end OLEDs but in a smaller form factor ideal for bedrooms or secondary rooms. Its XR OLED Contrast Pro technology ensures excellent contrast, and the Google TV platform provides extensive streaming options. Gaming features like HDMI 2.1, 4K/120Hz, VRR, and Auto HDR Tone Mapping make it suitable for PlayStation 5 owners, though performance is limited by its size and higher price. Compared to larger OLEDs, this Sony packs premium picture quality into a compact design but may not satisfy those wanting a bigger screen. It’s best for those seeking a high-quality, space-efficient OLED with gaming and smart TV capabilities.
Pros:- Exceptional OLED picture quality with deep blacks
- Supports gaming features like 4K/120Hz and VRR
- Google TV platform with broad streaming options
- Compact size fits smaller spaces
Cons:- Premium price for a 48-inch model
- Limited screen size may not suit larger rooms
- Setup complexity for non-technical users
Best for: Small living spaces or secondary rooms where premium picture quality in a compact size matters
Not ideal for: Those needing a larger screen for big rooms or a more budget-friendly option
- Size:48 inches
- Resolution:4K HDR
- Display Technology:OLED
- Smart Platform:Google TV
- HDR Support:HDR, Dolby Vision
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR
Our verdict“This TV is ideal for small spaces where high-quality OLED visuals and gaming features are desired in a compact form.”
How We Picked
In selecting these OLED TVs, I prioritized models released or heavily discounted during Black Friday 2026, focusing on performance, build quality, and value. I evaluated each TV’s picture quality, brightness, contrast, and color accuracy, especially in typical viewing conditions. Usability features such as smart platform responsiveness and input options also played a key role. Price-to-value ratio was critical, with a preference for models that offer significant discounts or unique features relative to their cost. The ranking reflects a balanced view of premium performance and affordability, ensuring there’s a top pick for different types of buyers.| oled tv deals black friday | HDR | Processor |
|---|---|---|
| LG 77" C5 OLED evo 4K UHD Smar | — | — |
| Samsung 77-Inch Class S90H Ser | HDR+ | — |
| LG 42-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | α9 AI Processor Gen8 |
| LG 48-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | Alpha 11 AI Processor Gen3 |
| LG 65-Inch Class OLED AI 4K B6 | Dolby Vision, HDR10 | — |
| Samsung 77-Inch Class OLED S84 | OLED HDR | — |
| LG 65-Inch Class OLED evo AI 4 | HDR10, Dolby Vision | Alpha 11 AI Processor Gen3 |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | α9 AI Processor Gen8 |
| Samsung 65-Inch Class OLED S90 | HDR+ | NQ4 AI Gen3 |
| Sony 48 Inch A90K BRAVIA XR 4K | — | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
When shopping for an OLED TV during Black Friday, it’s important to consider several factors that go beyond just the brand or initial price. Understanding these can help you avoid common pitfalls and select a model that truly meets your needs and budget.Screen Size and Room Compatibility
Choosing the right size depends on your room size and viewing distance. Larger screens like 77 inches are impressive but may overwhelm smaller spaces or be too costly even during discounts. Make sure to measure your space and consider whether a bigger screen enhances your viewing experience or simply becomes an unwieldy addition.
Picture Quality and Brightness
OLED panels excel in contrast and black levels, but brightness levels vary among models. Brighter displays are better for well-lit rooms or daytime viewing, while deeper blacks improve cinematic experiences. Look for models with higher peak brightness if you watch a lot of HDR content or plan to use your TV in bright environments.
Smart Platform and Features
Smart TV interfaces differ significantly; LG’s webOS and Samsung’s Tizen are both intuitive, but compatibility with other devices can influence your choice. Consider features like voice control, app availability, and integration with smart home systems. An easy-to-use interface can save frustration over the long term.
Gaming and Refresh Rate
If gaming is a priority, look for models with 120Hz refresh rates, low input lag, and features like VRR (Variable Refresh Rate). Some OLEDs include gaming-specific enhancements, making them more versatile for different entertainment needs. Skipping these features might limit your gaming experience.
Price and Discount Timing
Black Friday often offers the biggest discounts, but prices can fluctuate. Pay attention to early deals and bundle offers, especially on larger models. Sometimes, waiting until Cyber Monday or end-of-season sales can unlock even better savings, so set your budget and be ready to act when the right deal appears.
Frequently Asked Questions
Is it worth buying an OLED TV during Black Friday?
Buying an OLED TV during Black Friday can be highly worthwhile because many models see substantial discounts, making premium features more accessible. These deals often include significant price reductions on top-tier models, allowing you to get a high-quality picture at a lower cost. However, it’s wise to compare prices early and ensure the deal is genuine, as some discounts may be matched or beat later in the season.
Should I prioritize size or picture quality during Black Friday sales?
Size and picture quality are both important, but your choice depends on your viewing environment and preferences. Larger screens provide a more immersive experience but require more space and a higher budget, even with discounts. If your room is small, opting for a smaller OLED with excellent picture quality might be more practical. Consider your typical viewing distance and room layout before deciding.
Are gaming features necessary on a Black Friday OLED deal?
If gaming is a major use, look for OLED models with high refresh rates, low input lag, and VRR support. Some models include dedicated gaming modes and HDMI 2.1 ports to enhance performance. While not essential for casual viewing, these features can significantly improve gaming responsiveness and smoothness for dedicated gamers.
How do I ensure I’m getting a genuine Black Friday deal?
To verify a genuine deal, compare the sale price with historical prices and the manufacturer’s suggested retail price (MSRP). Check multiple retailers, read reviews about the deal’s authenticity, and be cautious of prices that seem too good to be true. Sometimes early promotions or bundle offers provide better value, so do your research beforehand.
Is it better to buy an older model or wait for newer releases?
During Black Friday, older models often see deep discounts, making them a smart choice for budget-conscious buyers. Newer models typically bring incremental improvements rather than revolutionary changes, so if your priority is saving money, an older but highly-rated model can deliver excellent value. However, for cutting-edge features, waiting for the latest release might be worthwhile if the discount is not substantial.
Conclusion
For those seeking the best overall experience, the LG C5 OLED evo remains the top choice due to its superior contrast, smart features, and consistent performance—ideal for cinephiles. Budget shoppers should consider the Samsung S90H Series, which balances brightness and value during Black Friday deals. If you want a premium model with gaming enhancements, look at the Samsung S84F Series or the latest Sony BRAVIA XR A90K for cinematic quality in a compact size. Beginners or first-time buyers should focus on models with straightforward interfaces like LG’s webOS, while those with dedicated gaming needs should prioritize high refresh rates and low input lag. Use this guide to match your priorities with the best deals available today.
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