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A House Beautiful roundup lists 10 2027 Color of the Year selections from paint and wood-stain brands. The picks range from moss and celery greens to smoky blues, rich browns and a light oak stain; they are individual companies’ selections, not one shared industry forecast.
Paint and wood-stain brands have begun naming their 2027 Colors of the Year, with early picks spanning mossy and herb-like greens, smoky blues, warm browns and a pale oak stain. A House Beautiful roundup lists 10 selections, offering a snapshot of how participating brands are presenting color trends for homes—not a single, industry-wide choice.
The selections include Grounded from Behr, a moss-to-olive green with brown undertones, and Celery from Sherwin-Williams and HGTV Home, described by the brands as an earthy, soft green. Benjamin Moore chose Webster Green, a mid-tone shade the company connects to its historical palette. These picks share a nature reference, but their colors and the companies’ descriptions differ.
Blue appears in several forms. Valspar’s Cottage Door is a cool, mid-toned blue with grey undertones, while Glidden’s Artifact is a smoky blue with grey and turquoise undertones. Clark+Kensington selected Vantage Point, a dusty shade inspired by a clear sky. The brands frame these hues as versatile or calming, but those descriptions are marketing characterizations, not independently measured outcomes.
Warm tones also feature prominently. Dutch Boy Paints selected Deep Rooted, an earthy orange with red and brown undertones. Little Greene’s Marle and Dunn-Edwards’ French Press Coffee bring brown into the list, with the latter described as a deep brown with plum undertones. Minwax, which specializes in wood stains, chose Pickled Oak, an ultra-light warm shade intended to highlight wood grain. The range makes clear that this is not a list of paint colors alone.
What the Color Range Signals
For people planning a room refresh, the announcements offer a set of specific shades to compare across brands and finishes. The palette also shows how companies are positioning color for 2027: several connect their choices to nature, comfort, historical references or a move beyond cool, pared-back neutrals. Those themes may help readers understand the reasoning behind each selection, though the roundup does not establish that consumers broadly share those preferences.
The distinctions matter in practice. A mid-tone blue, a dark brown and a light wood stain will serve different materials and design plans, even when brands describe all of them as restful or versatile. Readers should treat each designation as a company’s annual marketing and design choice, then review samples in their own lighting before making a purchase. The list is useful as a trend snapshot, not a recommendation that every home should adopt the same palette.
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How the Picks Differ
“Color of the Year” is a label individual brands apply to their own selected shades. In this roundup, most entries are paint colors, while Minwax’s Pickled Oak is a wood stain. The selections therefore come from different product categories and are not direct equivalents. House Beautiful’s report presents the picks together but does not describe a joint selection process or a shared vote among the companies.
Several brands explain their choices through broader design ideas. Sherwin-Williams color marketing manager Ashley Banbury said homeowners and designers are prioritizing wellness at home and bringing natural elements indoors. Benjamin Moore vice president Andrea Magno tied Webster Green to historic design, saying the color family can adapt over time. These are company representatives’ explanations of their own selections; they do not establish a universal forecast for what homeowners will choose.
““It moves between moss and olive, with subtle brown undertones that give the green warmth and weight.””
— Kayla Kratz, head of color at Behr
What the Announcements Do Not Show
The roundup records 10 selections announced so far, but it does not establish that all paint and stain brands have revealed their 2027 picks. The total may grow as more companies make announcements. Nor does the list provide a common survey, sales data or other evidence showing which shades consumers are most likely to buy.
Some supporting statements are attributed to company representatives, and one statistic in the source material says about 77 percent of Americans report feeling overwhelmed by daily demands. The roundup does not identify the survey methodology, sample or field dates behind that figure, so it should not be treated as independently verified here. It is also unclear how widely any of the selected shades will be available or whether product formulations and regional names will differ.
More Brand Picks May Follow
As additional companies announce their 2027 selections, the list may expand and give readers a broader view of the colors being promoted for the year. For now, the next practical step for shoppers is to check each brand’s product details and test samples in the intended space. Lighting, surface and finish can affect how a color appears, and the roundup alone does not establish how any shade will look in a particular home.
Key Questions
How many 2027 Colors of the Year are in the roundup?
House Beautiful’s report lists 10 selections from paint and wood-stain brands. The number describes the roundup, not necessarily every brand that will announce a 2027 pick.
Which colors are greens?
The list includes Behr’s Grounded, Sherwin-Williams and HGTV Home’s Celery, and Benjamin Moore’s Webster Green. The shades vary in tone and are described separately by their brands.
Are all the selections paint colors?
No. Minwax’s Pickled Oak is a wood stain selected by a company specializing in interior wood stains. The other selections in the roundup are paint shades.
Do the selections prove these colors are consumer favorites?
No. They are individual brands’ choices, and the roundup does not provide shared consumer polling or sales data to show which colors are most popular.
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